Yolanda Macias

  • EVP, Content, Acquisitions, and Digital Sales

    Yolanda Macías is responsible for sourcing, evaluating, negotiating and acquiring content from independent producers and studios for all distribution platforms. In addition, Macías heads the company’s digital video and television sales division and oversees the Forecast, Planning and Analysis team for Cinedigm.

    While at Gaiam, Macias headed up the acquisitions and digital sales teams securing deals with content providers such as Crown Media – Hallmark and the Jim Henson Company and forging new television deals with various networks.

    Macías helmed the launch and established the distribution strategy for Vivendi Entertainment’s digital distribution services along with acquiring rights for branded content such as National Geographic, WWE, NFL and Shout!Factory.  Macías as part of the executive team, built Vivendi Entertainment to an attractive profitable business and assisted in the sale of the company to Gaiam Inc.

    Prior to joining Vivendi, Macías was vice president of DIRECTV Spanish-language and International Services for DIRECTV, Inc. Macías launched and oversaw all aspects of the Spanish-language and Chinese-language programming service as well as international and ethnic programming developments for the DIRECTV service.

    Prior to joining DIRECTV, Macías held executive positions at Technicolor and The Walt Disney Company.  Macias has over 20 years of home entertainment experience.  While at DIRECTV, Macias was honored as one of the Top 50 Women in Business by the Los Angeles Business Journal. Recently Macias was honored as one of the Elite Women 2009, 2010, 2011, 2012, 2013 in the home entertainment industry and was recognized as an industry digital driver in 2010, 2011, 2012 and 2013.

    Macías received her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and her B.S. degree from California State University, Northridge.